Why the iPad Pro release won't cripple the Mac-PC Market

Why the iPad Pro release won't cripple the Mac-PC Market
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The iPad Pro's starting price is $799, but that does not include the $169 Smart Keyboard or the $99 Apple Pencil.
What the iPad Pro release is missing is exclusive enterprise-grade apps on the device from a big professional software maker such as Adobe, for example, Oh said, and popular, high-end software platforms that are exclusive to the iPad Pro, or take advantage of the device's capabilities, would go a long way in winning over professionals.
Apple does have its partnership with IBM, where the company is building iOS apps. However, IBM has yet to release apps that take advantage of the iPad Pro's capabilities as the most recent batch came out in March.
"Pro at the end of its name only holds true if you have the right apps on it," he said. "It's hard to see the apps out there now and think they get that much better with the glorified stylus and more screen space … the only way the reality Tim Cook is talking about comes about is if the apps come to fruition."
As the groundbreaking business app that leverages the iPad Pro's capabilities and can draw in more business users is not yet there, it needs to show up in the next few months, Oh said, otherwise, "it will be a slow seller."
The iPad Pro's retina display has the highest resolution of any iPad and it packs more battery with like Lenovo FRU 92P1188 Battery, Lenovo 3000 C200 Battery, Lenovo 3000 N100 Battery, Lenovo 42T4815 Battery, Lenovo ThinkPad Edge E30 Battery, Lenovo L3000 G230 Battery, Lenovo L08S6D21 Battery, Lenovo L08S4X03 Battery, Lenovo L08S7Y03 Battery, Lenovo Ideapad U110 Battery, Lenovo 41U5025 Battery, Lenovo L09S8L09 Batterylife into wider case. The device is also more powerful with Apple's A9X processor and iOS 9, and was designed for the iPad Pro, taking advantage of its big display with its updated multitasking feature. This allows users to split the screen and use multiple applications at once, including third-party apps -- such as the iOS 9 version of Microsoft Office.
"You never know how the ecosystem will innovate with a larger display and more room," said Patrick Moorhead, president and principal analyst of Moor Insights and Strategy, a tech analysis firm based in Austin, Texas. "[Cook] is banking on apps coming out that you never anticipated that end up being a big win. He's seen this happen before with the iPhone and iPad."
It was a surprise to hear Cook say the iPad Pro will replace PCs and Macs, because that should not be what Apple is trying to do, Moorhead said. Apple has really created a new segment in the hardware offering.